01 / 08
Dubai Mist Campaign
A city, bottled as a feeling.
The brief
Luxury fragrance had become descriptive: notes, ingredients, heritage, everything explained and nothing felt. The task was to launch Dubai Mist by translating a city into something intangible.
The idea
I started with the feeling, not the product. A hybrid campaign: real moments shot on set, then extended into an AI-built cinematic layer that feels familiar but not quite explainable. No product, no explanation. Just a signal: The Mist Is Coming.
Dubai is not a note. It’s a contradiction.
The mist is coming.
- Creative direction
- Zukhra Ebzeeva
- Production
- Weird In Wonderland
- Client
- Hind Al Oud
