Zukhra Ebzeeva
About

I direct how brands look and feel.

Zukhra Ebzeeva

I’m Zukhra Ebzeeva, a creative director in Dubai. I work with hospitality, fragrance and fashion brands across the UAE.

I started in feeds. Now I direct campaigns: the idea, the look, the shoot, the edit, and how the work lands wherever people meet it. My studio, ZE Social, produces it.

For each project I bring together the right photographers, filmmakers, stylists and editors, and direct them toward one image of the brand.

Disciplines
  • Creative direction
  • Campaign film and photography
  • Brand worlds
  • Real and AI-hybrid production
On set

I don’t brief from a laptop. I’m on set.

Zukhra Ebzeeva directing the LC Waikiki shoot
LC Waikiki · Backstage
Checking a frame on set for Hind Al Oud
Hind Al Oud · Checking the frame
On set at Thea
Thea · On set
What I believe
  1. Pretty feeds are dead.
  2. Engagement doesn’t pay bills.
  3. Real first. AI second.
  4. One idea, every frame.
Selected clients