Zukhra Ebzeeva
Sofitel The Palm
03 / 08

Sofitel The Palm

Client
Sofitel The Palm
Place
Palm Jumeirah, Dubai
Work
Event film, Photography, Menu launches
Role
Creative direction

Every evening, filmed like a campaign.

The brief

Sofitel The Palm hosts candlelit concerts and menus that only exist for a few weeks. The coverage needed to feel as rare as the evenings themselves.

The idea

I treated every event as a campaign shoot: film and stills, cut for the phone first, so each limited evening looked worth leaving the house for.

Sofitel The Palm
Sofitel The Palm
Candlelight concert · Signature plate

Rare things should look rare.

Sofitel The Palm
Sofitel The Palm
Sofitel The Palm
Porterhouse · Reels
Sofitel The Palm
The kitchen, shot as theatre.
Sofitel The Palm
A limited-edition menu, styled as an event.
Credits
Creative direction
Zukhra Ebzeeva
Production
ZE Social
Client
Sofitel The Palm
Next roomLC Waikiki Campaign