Zukhra Ebzeeva
Rove × Irth
07 / 08

Rove × Irth

Client
Irth Group × Rove Hotels
Place
Dubai Marina
Work
Brand film, Lifestyle shoot, Launch content
Role
Creative direction

A destination, documented from day zero.

The brief

Irth Group and Rove Hotels opened a new lifestyle destination in Dubai Marina and needed the whole journey on record.

The idea

I followed it from pre-launch to opening and beyond: the community, the connections and the waterfront life that grew around it, told in short films.

Rove × Irth
The Metro film
Rove × Irth
Rove × Irth
Pool · Gym

Launch is a story, not a day.

Rove × Irth
The Yacht film
Rove × Irth
Rove × Irth
Hotel-style living
Rove × Irth
The community
Rove × Irth
Coming home, along the marina.
Rove × Irth
On the water.
Credits
Creative direction
Zukhra Ebzeeva
Production
ZE Social
Client
Irth Group × Rove Hotels
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